Ten Branding Musts

Ten Branding Musts

  Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality,...
Benefits of Branding

Benefits of Branding

Your business needs to create a positive image in the minds of consumers.  Contrary to what most people believe, branding isn’t just a logo. Your businesses purpose, focus, and image all combine to create your brand.  Why should you make this effort?  Below are...
Promoting Your Brand

Promoting Your Brand

  Remember the importance of branding.  If you haven’t already initiated a brand for your company, now might be just the time.  Use these simple techniques in the promotion of your special brand:   Make your brand as unique as possible. Catch the eye...