Traffic building is one of the most important skills you could develop as a blogger. Traffic generation skills, along with actual content writing skills, will ultimately determine your success as a blogger. So how do you get more traffic to your website?
Target Long Tail Keywords
Using the Google Keyword Tool, identify search terms that get at least 1,000 exact searches a month. Using Open Site Explorer and Majestic SEO, check the strength of the top 10 rankings. Find long tail keywords that don’t have strong competitors. Write content designed to rank for those keywords.
Talk about Something New and Hot
Is there a new product on the market? Or a new way of doing things that everyone’s talking about? Or perhaps there’s a controversial event that just happened? If there’s something new and hot going on in your industry, write about it.
Post Your Content on Social Networks
You should cultivate a presence on both Twitter and Facebook as early as possible. If there are other social networks that your audience is on, you should be on those as well. For example, executives are often on LinkedIn while internet marketers are often on Google+. Post your content on social networks. Then make sure you actually interact with your audience through social media. Don’t just push your content. Build real relationships.
Create Link Bait
Link bait is any type of content that’s designed for the expressed purpose of going viral or for garnering links. Two effective forms of link bait include infographics and viral videos. Create content that people are going to want to share with their friends. It should be emotional, impactful and original. Then post it on social bookmarking sites like Reddit and StumbleUpon, as well as share it with your friends and followers.
Guest Post
Look for other blogs in your industry that share a similar target market. Look for blogs that aren’t extremely popular, but have a good-sized following. In other words, “respectable” but not “celebrities.” Contact them and offer to write a high quality article for them. Link to a few examples on your site. Suggest a few potential titles. Many webmasters will agree, simply because you’re offering them a break. They get great content without having to write it themselves. And giving you a link to your site costs them nothing.
Contacting Your Commenters
Finally, try reaching out to the people who comment on your site. Ask them for backlinks, offer to guest write for them or look for other ways to collaborate. They already like your site enough to comment on it, so they’re very likely to say yes.
These are a few popular and effective ways to build your blog traffic. Blog traffic isn’t built overnight. There is no magic switch. But if you continually invest in your blog’s community, in a few months you’ll find that thousands upon thousands of people have made it part of their weekly routine to visit your blog regularly.
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